04 / 16 / 2018
Realtor approval ratings continue to languish
If you have a negative view of realtors in BC, the Insights West annual survey shows you’re not alone. Their March 2018 national online survey of peoples’ opinions of occupations indicates only 47% of people view realtors in positive light. That’s a painful number to me and I envy the 92% approval rating of firefighters. We’re even well below auto mechanics!
Positive opinions for professions (look waaaaaay down for realtors):
- 92% for firefighters
- 91% for nurses
- 88% for farmers,
- 87% for doctors
- 86% for teachers
- 84% for scientists
- 82% for engineers and veterinarians
- 81% for architects
- 78% for dentists
- 75% for accountants
- 74% military officers
- 71% for police officers and psychiatrists
- 70% for journalists and athletes
- 68% for judges
- 62% for auto mechanics
- 61% for artists and actors
- 56% for building contractors
- 52% for priests and ministers
- 51% for bankers
- 48% for lawyers
- 47% for realtors and business executives
- 42% for pollsters (rather ironic as they conduct the survey)
- 26% for car salespeople
- 22% for politicians
Self-inflicted industry challenges
I believe the negative view of our real estate industry is partially self-inflicted as it’s common for realtors to simply focus on networking to extend their reach. This is a proven method but its success has contributed to a stagnation of client service, despite our fees having increased alongside housing values. There are excellent Vancouver realtors but, as an industry, we can do better.
In a subsequent post, I’ll review concrete accomplishments I’ve made towards improving service.
Questions or comments? Please reach out via email (Jason@JasonHutchison.ca), phone or text (604-314-7138), or through this website.