You and your home are unique. We will ask the right questions and listen closely to understand your goals. Together, we will assess each room to list its features and any suggested improvements. We will then collate all the information into a plan tailored to achieve each and every target.
Our meticulous plan will clearly explain:

• Our Client Experience Program
• How we will keep you informed
• Our marketing program
• Our property valuation
• Our listing strategy
• Current market conditions
• Any suggested property improvements
• The budget and schedule

We will finalize our plan together so it perfectly suits your needs and to minimize the impact on your lifestyle. Once you approve the plan, we will dedicate ourselves to your sale to make certain you are pleased with the outcome.

Residence Preparation

It is proven that properly prepared and staged homes sell for more money and faster. This is the reason real estate developers spend so much effort and cost on their display suites. We want buyers focused on how they will enjoy living in your home rather than distracted by deficiencies.

We anticipate buyer objections and prepare your property to get the most value. We do not renovate entire condos. Instead, we strategically update features to optimally balance cost versus aesthetic.
For past clients, we have managed tasks such as: cleaning, new paint, drywall repairs, new flooring, updating light fixtures, replacing controllers for home automation systems, and rehanging sliding doors. We will only do the work you approve in our plan.

In completing the work, we will source professional contractors from our network, secure competing bids for your review, oversee the work to ensure it’s done properly, and provide you daily progress reports. If you are living in the home, we will make sure it is livable at the end of each day. Throughout the work, you simply reach out if you have a question or concern and we will take care of it.

Residence Staging

All homes can benefit from at least some staging. We will work with an interior designer to best showcase your home to buyers. This can range from better organizing existing furnishings and removing clutter through to completely furnishing vacant properties. To moderate cost, the stagers will use as much of the existing furnishings as prudent.
Fully staged property

If renting some furnishings is worthwhile, we will secure competing bids for your review and coordinate the installation and removal of the staging. Once the staging is complete, our clients often joke they are reconsidering selling.

We have assembled a team of professionals, each an expert in their field, to ensure every component of your marketing program is of the highest quality. Our marketing materials will be beautifully curated specifically to suit your property, and our extensive marketing program will maximize the number of buyers interested in your property.

Custom feature brochures

We will produce a high-quality full-colour brochure to showcase your home. An electronic version will be posted on-line and professionally printed versions will be given to buyers who view your home. Your home will be stand out from others.

Professional multimedia

Pictures are usually the first impression buyers have of your home and they must capture buyers’ attention or they will move on to the next property. We will hire a professional architectural photographer and videographer using the best equipment to showcase your home.

Floorplans

Floorplans help buyers understand the flow of your home and visualize living in it. I will use a professional to create your floorplan and ensure it includes the benefits of your home such as fireplaces and outdoor spaces.

Dominant Online Presence

Understanding that over 95% of buyers start their search online, we excel at online marketing. As online marketing is crucial, we invested heavily in developing JasonHutchison.ca to lead the next generation of real estate websites. By providing extensive information, including building overviews, market reports, and real-time listings, we attract buyers and thereby gain incredible exposure for your listing.

JasonHutchison.ca

We will create a Featured Listing page for your property that includes much greater detail than that on MLS and in a more user-friendly and stylish design, including the brochure, pictures, video, and floorplan. We will connect your Featured Listing to a comprehensive Featured Building page presenting all saleable details about your building. Buyers will have incredible knowledge of all saleable features of your home and building.

MLS Listing

Our photographs, floorplan, and video will make your listing stand out amongst others. We will review strata documents and other sources of information to ensure the information on your listing is complete and accurate. All websites pulling data from the central MLS will have your listing.

Online Advertising

We will create a variety of advertisements to target particular types of buyers. Once launched, we will closely track the results and tweak our advertising towards what is most effective. Online marketing has consistently shown greater results than those in print as:

• A number of digital advertisements can be produced to target specific demographics.
• We can re-advertise to people who have visited your Featured Listing webpage to keep your listing top of mind.
• The efficacy of each advertisement can be tracked and used to update advertising to capitalize on what works.
• Its reach is nearly instantaneous.

Direct Mailing

The printed advertising piece that has proven of value is direct mailing to neighbours, particularly those within the same building. Your neighbours may know someone interested in the building. While they may not be the ultimate buyer, they can add to the excitement surrounding the listing and perhaps even provide a competing offer.

Newspapers and Magazines

There is the opportunity to advertise in papers such as the Vancouver Sun and various magazines. However, after research and testing a variety of print mediums, we found that it is far better to allocate the funds to enhance online marketing.
In comparison to online marketing, printed media is slow to implement and update, has limited distribution, has limited ability to target specific demographics, and is difficult to measure results. That said, we will review our marketing program with you in detail and, if you prefer, we will happily include print advertising in addition to online marketing.

Realtor & Buyer Showings

Scheduled showings and, if appropriate for your property, open houses are important to sell your home. We do not use lock boxes or leave keys with concierges for buyers’ realtors to pick-up to view your property on their own. Being full-time, we make ourselves available to attend showings 7 days a week and during both daytime and evenings.
By being present, we properly prepare the home for viewing so buyers walk into a welcoming home with the lights on and is tidy. We are also able to immediately answer realtor and buyer questions, highlight the advantages of the home, show amenities which are often in awkward locations, and demonstrate the use of any systems.

Securing A Contract

Poorly written contracts can cost you money and cause the deal to fail. Between real estate and environmental consulting, Jason has over 20 years of experience negotiating complex contracts. He will carefully review offers to ensure the correct clauses are included given your circumstances and property. We will review it with you so you understand the language and are equipped to make the best decision.
In knowing how to walk the fine line between being firm and alienating buyers, we will be your skilled negotiator to maximize your sale price and optimize your preferred conditions. While we work to find creative solutions to any challenge, we will not hesitate to recommend you walk away from an offer if it is not in your best interest. Be assured, we will secure the right offer for you.

Completion and Ongoing Support

We remove all the stress of completing the sale of your home. We provide your lawyer with the documentation they require and are here for extra support to ensure a worry-free process for you. We will even assist on your move day, often by looking after the cleaning of your old home for the new owners, so you can focus on settling into your new home.

Know that your business is important to us and we work to earn life-long relationships with our clients. We welcome your questions and the opportunity to help, for instance, by attending your Annual General Meetings on your behalf or connecting you with trades for home improvements.